Bourg-lès-Valence Mobilizes for 'Octobre Rose'

The town lights up in pink, emphasizing the importance of breast cancer screening throughout October.

Pink ribbon symbolizing the 'Octobre Rose' campaign in Bourg-lès-Valence.
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Pink ribbon symbolizing the 'Octobre Rose' campaign in Bourg-lès-Valence.

The town of Bourg-lès-Valence is mobilizing this October for 'Octobre Rose', highlighting the importance of breast cancer screening and displaying its solidarity.

The national 'Octobre Rose' campaign, dedicated to raising awareness for breast cancer screening, is in full swing. The municipality of Bourg-lès-Valence is joining forces with associations and health professionals to emphasize the importance of regular screening throughout the month.
In France, one in eight women is likely to develop breast cancer during her lifetime. However, when detected early, this cancer can be cured in 90% of cases. Screening is recommended every two years for women aged 50 to 74. Regular medical monitoring, including palpation, ultrasound, and mammography based on medical advice, is essential from the age of 25.
Bourg-lès-Valence is showing its support through several symbolic actions. The town's fountains are illuminated in pink, a color of hope, and large pink ribbons adorn emblematic locations. The municipal logo on the town's website also adopts this solidarity hue for the entire month of October.
The municipality invites citizens to participate by wearing a touch of pink, sharing photos on social media with the hashtag #BourgLesValenceEnRose, and mentioning @VilledeBourgLesValence.
Screening mammograms are fully covered by health insurance. It is advisable to consult your primary care physician, gynecologist, or an approved radiology center.
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"Screening is life: think about it, talk about it, do it!"

The municipality and associations
Everyone is encouraged to spread the information to their network: mothers, sisters, friends, colleagues. Solidarity is presented as an essential strength in the fight against the disease.
Based on information from the official source: Mairie de Bourg-lès-Valence (01/10/2026)